NYU Bookstore Gained Deep Insights Into Success Of Retail Operations With Data from Motionloft

NYU Bookstore Case Study


Decisions through data collection and layering


  • Retail/Campus


  • The NYU bookstore had gathered data using mechanical or manual methods but the data was collected for a very short timeframe and didn’t provide regular information over a sustained period of time.
  • The NYU bookstore wanted more detailed visibility into the traffic response from their promotional advertising and wanted to better understand the capture and conversion rates.