NYU Bookstore Gained Deep Insights Into Success Of Retail Operations With Data from Motionloft

NYU Bookstore Case Study

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Decisions through data collection and layering

INDUSTRY

  • Retail/Campus

CHALLENGES

  • The NYU bookstore had gathered data using mechanical or manual methods but the data was collected for a very short timeframe and didn’t provide regular information over a sustained period of time.
  • The NYU bookstore wanted more detailed visibility into the traffic response from their promotional advertising and wanted to better understand the capture and conversion rates.